San,a(ANN)as fighting continues across Yemen and the situation becomes increasingly desperate for civilians trapped near the front lines, a group of activists are pinning their hopes on a social media campaign.

It’s a small but growing movement online – Yemenis inside and outside the country saying #KefayaWar – “Enough war”. The campaign began in late March as a Saudi-led coalition launched its airstrikes against Houthi rebel targets in Yemen, and since then the phrase has been used by people sharing news reports, pictures and videos of the devastation of war, and photos of children sheltering from the fighting.

One of the first users of the hashtag was a civil servant and activist who tweeted on 31 March: “Big explosions. 3:58 am local time. We’re growing sick of this with no end in sight. Enough! #KefayaWar” Since then more than 20,000 people have used the hashtag – both inside the country and around the world – and a Facebook pageset up by a group of activists has more than 4,000 likes.

Source: bbcSa